Monopoly, Game of Life, Trivial Pursuit and Scrabble are just a few of the many products of Hasbro that have become part of the digital world of video games. Hasbro is now shifting focus, bringing two more products to become mobile titles, which are geared towards young girls.
Hasbro has signed a worldwide licensing deal with Gameloft to develop and market, My Little Pony and Littlest Pet Shop brands into mobile game titles for the iOS and Android platforms.
“Creating highly inventive and accessible digital play experiences based on our world-class brands continues to be at the core of Hasbro’s mission and we envision Gameloft to be a key player in the ongoing execution of that global strategy,” said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. “This agreement brings together Hasbro’s powerhouse girls’ brands with one of the industry’s preeminent mobile game developers which will take My Little Pony and Littlest Pet Shop play to an entirely new level of fun.”
“Hasbro’s position as a leading branded play company makes this a very strong alliance for Gameloft,” said Gonzague de Vallois, Senior Vice President of Publishing at Gameloft. “The opportunity to collaborate on such globally recognized brands such as My Little Pony and Littlest Pet Shop not only allows us to build a unique and immersive universe for the characters we’ve all grown to love, but to take the much-adored franchises to the next level of digital play.”
No word as to when the games will be available, stay with Gaming Unwrapped for the latest on Hasbro titles.